SEO optimization

This week we spend a lot of time learning about SEO optimization. And let me tell you, it’s pretty intense. We had a few articles given to us that I’m going to have to go back to and read but that’s for another time. What I learned overall is that search engines work autonomously. Bots will ‘crawl’ the internet and index sites and decide there relevancy and if they will show up in searches. This will work in tandem with any ads you are running. If you are able to build your site in a way that is easy for a bot to read, including some of the meta data or site code, and easy or entertaining for a human to use then you will have stumbled on something great.

One thing that stood out to me was linking. Basically if your site is linked by a reliable source your “score” goes up. This works in reverse to. If you link reliable sources in your website the bots will see that and say “hey this guy knows his stuff and he goes to the right people to get his info” and that will boost your score. What amazed me is that there are so many bots crawling the web if they have find all this stuff. your site could be visited dozens of times and each time if you make changes they will know and put you in searches that fit what you are trying to say. If you ignore these SEO optimizations the Bots don’t know what to do with you and that makes it harder for you to get the traffic you need.